#Digimmo Study: “French Real Estate and Social Networking: The New Way of Shaping Professional Relationships“
Aiming to identify the challenges and the contours of the relationship between the real estate sector and social networking, Pierre & Vacances Property Investment has commissioned the agency Happycurious to create a French study entitled “Real estate and social networking : the new way of shaping professional relationships”.
This study is made up of two parts: qualitative interviews of French professionals and real estate experts, as well as a quantitative survey administered to a sample of 302 respondents who declared to be working in the French real estate sector. The results of the study were published yesterday morning at a round table meeting at NUMA Paris, where four of the qualitative interview respondents were present:
- Pascal Beuvelet, President of the In&Fi Crédit group - @Pascal_Beuvelet
- Karine Lazimi, Agent General Allianz Assurance - @karinelazimi
- Vincent Lecamus, entrepreneur and co-founder of the blog ‘immobilier 2.0’ - @vlecamus
- Laurent Vimont, president of Century 21 - @LaurentVimont
Join the discussion about this study on Twitter : #Digimmo
Some Figures From The #Digimmo Study
- 50% of professionals are currentlypresent on at least one social network for professional purposes.
- Facebook is the most used social network by companies in the real estate sector (35% of them are present).
- The use of each of these networks responds to different or complementary objectives. They contribute to a strategy as well as an attitude (visibility and establishing a relationship).
- With 31% of real estate professionals using it for professional purposes, LinkedIn is the most used network for individual purposes.
- Twitter, a channel for expertise, is used by 15% of them.
Facebook (22%), YouTube (10%) and Twitter (8%) : the main social networks used for professional purposes by respondents.
For 61% of professionals in the real estate sector, social media is all about developing your network. The next most popular reasons for social networking were sharing and searching for information (for 47% and 45% of the sample respectively) . Just less than a third of the sample use them to exert their expertise, and the commercial aspect applied for only 19%.
While companies in real estate prioritise posts concerning the real estate sector, it’s first and foremost a way to get people to talk about their company (71%) or their products (57%). Commercial purposes (43%) or expert positions (40%) are less pressing for the respondents’ companies.
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