Le Mag de l'investissement immobilier

The importance of a marketing strategy

Published on 10/21/2014

The importance of an appropriate marketing strategy in rental real estate

A beautiful rental property is an asset – but only if it is achieving a regular rental return. In order for any rental real estate to achieve an appropriate annual return, it is therefore important that its existence is known to the target market.

Creating a marketing strategy

Depending on the demographic of a target audience, ensuring that they are aware of a rental property’s availability can involve regular online postings and updates, a strong social media presence and even the distribution of the more traditional printed advertising medium. Yet by considering the property management services of a firm like Pierre & Vacances Property Investment, an investor can benefit from an existing and proven marketing framework without having to undertake all of the responsibility themselves.

Planning a campaign

Even if an investor has chosen to delegate their marketing strategy, it is still necessary to have a campaign plan to ensure that all key points are covered in any advert. Before arranging for a company to take over the responsibility for advertising a rental property, an investor should make a list of every area that might attract a tenant. For example, if the local amenities are second to none, they should be clearly noted, as should any transport links, additional facilities in the property itself or any other aspect that might ensure attention.

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