Le Mag de l'investissement immobilier

The #PVPIbrand ambassadors experience

Published on 02/15/2016

For 2 and a half year, Pierre & Vacances Property Investment (#PVPI)  broadcasts its news on Twitter through a strong Brand Ambassador network. This strategy which was initiated and is now supported by the Executive Committee members is aimed to develop both the renown and the online presence of the company thanks to the employees commitment.

Today, 103 ambassadors are already on Twitter and communicate on a daily basis about the Group's offers, news, the real estate trends and Pierre & Vacances Property Investment expertise.  

Communicate through a brand ambassador community allows the creation of a positive company culture and put a face to the women and men who are behind it.

Thanks to their twitter accounts, our ambassadors are able to keep one eye on the topics they are interested in, follow the property market news and innovations, but most of all develop a special relationship with prospects, customers, partners and influencers. This strategy makes the information exchange between employees easier and allows a new communication flow between the different brands of the Group, tourism or property investment branches.

Pierre & Vacances Property Investment ambassadors are really involved in this project. All the different departments of the company, in France and in the other countries, take part in this adventure. This includes all the departments such as the Executive Committee, the sales network, the support service, the marketing and the call centre.


In this video, some of our employees talk about their role as brand ambassadors and explain what this strategy brings to them. They also analyse its impact on the reputation and the image of Pierre & Vacances Property Investment.

Watch our video testimonial featuring  Raphaël Thévenin (@_rthevenin) Call Center Manager, Elena Bonaccorsi ( @PVPI_Italia) International Project Manager, Stéphanie Giannitrapani (@sgiannitrapani ) Re-sale Director, Dominique Menigault (@DMENIGAULT) Deputy CEO, Emilie Ragon (@EmiliePVCI) Marketing and Communication Director PA and Arnaud Tarlier (@Atarlier) Sales Advisor of the North-East Region.


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