Bien Chez Vous Magazine: Pierre & Vacances Premium Article
Discover below an extract from the article "Top of the range, a winning strategy" from the 8th volume of Bien Chez Vous.
By downloading Bien Chez Vous n°8, not only can you discover the rest of this article, but you can also get a glimpse of behind the scenes at the Villages Nature Paris construction site. Similarly, you’ll have the chance to discover the Group’s business residences, an article about disconnecting during the holidays, another on the success of the Pinel package, owners’ testimonies, as well as a selection of new-build and resale properties for sale !
Pierre & Vacances premium the high end, a winning strategy
Moving the group’s offer upmarket will attract new, more international clients and open up promising opportunities and developments.
Whether it’s transforming old residences or opening new developments on the seafront or in the mountains, Pierre & Vacances is successfully refocusing its offer to become more upmarket.
Find all the details of this strategy in an interview with Charles-Antoine Pinel, General Director of Pierre & Vacances Tourism.
Sea and mountain, a complete offer
From the seafront to the mountain side, Pierre & Vacances premium already has 25 residences in France. Their common factor: the residences are always located in the best ski resorts, such as Avoriaz, Arc 1950, Courchevel 1850 and Flaine, and in the most sought-after towns on the French coast, from Deauville to Biarritz, or even Antibes and Roquebrune-Cap-Martin. The next two 5-star residences to join this prestigious label are l’hévana in Méribel and the Deauville Presqu’île de la Touques residence. The brand is also expanding its offer to Mauritius, Portugal and Italy, which confirms the Group’s ambitions to further develop its premium position.
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